by Dr Ileana Stigliani Packaging for a Kodak Ektra 200 camera, produced between 1980 and 1987. Despite its early lead in digital photography, Kodak decided to focus on its existing film camera market – ultimately leading to the company’s obsolescence and bankruptcy. (Photo Illustration by Fred Duval/Getty Images) In January 2012, former photography giant […]
The Tesla of Bikes Got a Brilliant Idea
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by Gijs van Wulfen What do you do when you sell expensive products online, and they arrive at your customers damaged? You have to come up with a brilliant idea. Check it out. Products getting damaged while being shipped, was a real challenge for Dutch bicycle manufacturer VanMoof, ‘the Tesla of Bikes’. They manufacture street bikes […]